Introduced in 2012 by parent company Beknown, LLC., Lil Helpers is here to make families lives hassle-free with a product that eases the woes of daily nursing and feeding. With a solid construction and ergonomic design, this BPA-free bottle holder is an essential for every diaper bag and as well as on-the-go parents. Whether you have a growing family and not enough hands, or want to keep you little one entertained, the Lil Helpers baby bottle holder is a safe fun, and effective way to make feeding time pleasant."The Lil Helpers baby bottle holder is a product that was developed and created to meet the needs of the modern busy parent, said President, Roy Prosise. "We're excited to launch a product that is versatile, useful in everyday scenarios and contributes to a positive environment for parent and child. We are looking forward to receiving feedback from parents as we are sure they will find that it meets a distinct need and improves time spent with their baby. Lil Helpers is a brand new baby bottle holder designed to offer convenience to the multi-tasking parent on a daily basis, while also making nursing fun and pleasant for infants. Great at home or on the go, Lil Helpers is a BPA-free, safe and easy way to keep Lil ones entertained and in high spirits so parents can drive, answer phone calls or simply help make their time spent with their baby that much more enjoyable. Lil Helpers boasts an ergonomic bottle holder design that matches your baby's natural nursing posture and gripping tendency, all of which is essential to their development. In addition to being solidly constructed, the Lil Helpers is hassle free and allows parents to get their errands and tasks done while providing the utmost care for their child in a happy environment.